The world’s most-awaited annual powerpoint deck (seriously, it’s a thing) came out last week. Fully updated for 2017, Mary Meeker’s 355-slide Internet Trends Report is a geek-fest for everyone with an interest in technology.
That’s a lot of slides, but let’s cut to the chase for sports professionals – we are in some ways sitting on the edge of a demographic cliff. Look beyond whatever’s going on in the dynamics of our local clubs, and there’s a significant mega-trend underway. The impact of eSports is already very real, and accelerating – and where growth goes, so, eventually, does the money.
To crystalise the scope of the issue for traditional sports, let’s focus on just one slide (#140) from Meeker’s report:
Original data source: http://www.lek.com/sites/default/files/1912_Sports_Survey_Part_1a.pdf