eSports – If you’ve been looking for a wake-up call, it’s arrived!

The world’s most-awaited annual powerpoint deck (seriously, it’s a thing) came out last week. Fully updated for 2017, Mary Meeker’s 355-slide Internet Trends Report is a geek-fest for everyone with an interest in technology.

That’s a lot of slides, but let’s cut to the chase for sports professionals – we are in some ways sitting on the edge of a demographic cliff. Look beyond whatever’s going on in the dynamics of our local clubs, and there’s a significant mega-trend underway. The impact of eSports is already very real, and accelerating – and where growth goes, so, eventually, does the money.

To crystalise the scope of the issue for traditional sports, let’s focus on just one slide (#140) from Meeker’s report:

Mary Meeker - traditional vs eSports

Original data source: http://www.lek.com/sites/default/files/1912_Sports_Survey_Part_1a.pdf

To pull out the highlight - millennials – roughly those born between 1982 and 2004 – who have at least a slight interest in eSports are just as likely to be prefer supporting their favourite eSports team than a traditional sporting team.

If you’re wondering why the Adelaide Crows bought a professional eSports team, Legacy (who play in the regional League of Legends competition) last month, look no further. In just the past 6 months, there have been major traditional-to-eSports acquisitions worldwide, and the AFL has hardly been coy about its plans to turn the newly-acquired Etihad stadium into an eSports hallmark event venue.

This space is growing so quickly, no-one knows exactly what the final shape will take for traditional sports. But it’s a pretty sure bet that we’ll see a lot more cross-over activities – in the form of new eSports teams created, new games developed (where is that killer AFL game to rival FIFA’s success?), and straight-out acquisitions made to counter the looming demographic crisis for traditional sports.

JARO launches into Video Analysis

JARO Sports has signed an agreement with Spanish company Nacsport to become the official reseller for Australian and New Zealand markets.

The agreement was signed during the recent Nacsport’s executive team visit to Sydney, Australia, where JARO Sports’ head office is located.

 JARO and Nacsport solving the world's problems....

JARO and Nacsport solving the world's problems....

Nacsport is a leading organisation in video analysis technology.  Its platform covers all needs from statistical analysis, video annotations and drawings, video comparison, highlighting, analysing, coding, broadcasting, sergmenting, slow motion, fast motion, dashboarding, reporting and more.  Its comprehensive feature set and impressive client list makes Nacsport the tool of choice.

JARO Sports delivers high-performance management software and athlete welfare and coaching tools to sports clubs and associations. “Our sports ecosystem is designed to deliver critical services to sports clubs and associations. Nacsport’s video analysis technology is a key element of the high-performance value chain and we are delighted to have entered this partnership” – says JR, Founder and CEO of JARO Sports.

The integration path between JARO and Nacsport is the next step in building the relationship.  The idea is to be able to "consume" the video output of the Nacsport video analysis workflow directly from JARO so that JARO users can either broadcast Nacsport videos in JARO or view relevant clips through the JARO web and mobile interfaces through the click of a button.

There are a lot of synergies between both organisations, and the fact that the companies share similar values sets a very strong foundation for this partnership. We look forward to collaborating and adding tremendous value to Australian and New Zealand customers.